I confess. I love Instagram. I don't post daily, but I definitely scroll daily. And for good reason! Not only is Instagram fun to skim, it's a powerful tool for creatives and businesspeople of all kinds.

So what makes Instagram design striking/memorable/excellent? The complicated answer is that it varies according to one's given target audience. That said, there are certain principles of design you can follow to craft a well-designed Instagram account on any topic. And I've got some awesome examples below.

Conscious Magazine
@cmagazine

Conscious Magazine is a magazine that explores how innovative ideas and creative solutions are used to create impact around the globe.

Why This Style Works: Consistent colors/tones; intentional photography; well-designed quote graphics

Rowan Made
@rowanmade

Rowan Made is a small (graphic) design studio with a knack for simplicity + story telling.

Why This Style Works: Clear focus (design); intentional photography; well-designed posts; displays expertise

Arianna
@anthesisarii

Arianna is a photographer and yogi. You think her yoga pictures are amazing — you're right — and you might also want to check out her other work.

Why This Style Works: Consistent colors/tones (light-filled), intentional photography; utilizes white space; variety of post types; clear focus (yoga in this case)

Nakeia C. Homer
@nakeiachomer

Nakeia is a singer and inspirational writer/ speaker and oooh, her instagram has got it going on.

Why This Style Works: Consistent pattern of posts; utilizes white space; consistent colors/tones, intentional photography

Gregarious Peach
@gregariouspeach

Gregarious Peach is a photography business run by Georgia Brizuela.

Why This Works: Colorful approach; intentional photography, consistent colors/tones, variety of angles and focuses in images; displays expertise

Birth of a Mama
@birthofamama

Birth of a Mama describes themselves as a group with an "approach [that] offers mothers support and guidance in navigating life within a world that is largely out of accord."

Why This Style Works: Clear focus (motherhood); variety of post types; creates community by reposting others

Alex Elle
@alex_elle

Alex Elle is an author and creative in DC. Her writing is simple, poignant and striking.

Why This Style Works: Consistent pattern of posts; clear focus (writing); utilizes white space; consistent colors/tones; intentional photography

Sian Richardson
@sianricho

Sian Richardson is a truly bold and brilliant creative entrepreneur, who shares all her winning biz knowledge with the world.

Why This Works: Colorful approach; intentional photography, consistent colors/tones, variety of angles and focuses in images; displays expertise

What are some of your favorite Instagram accounts? What about them draws your attention? Tell me about it in the comments below!